Welcome to Brand Spanking

"Good Water Good Life, Poor Water Poor Life, No Water No Life."
Sir Peter Blake

Welcome to all our new subscribers, customers and associates...Our goal is to inform, inspire and share the latest news about innovative branding and the bottled water industry.

NEWS: DWTS water a big hit with dancers!

This limited edition 'Dancing with the Stars' water bottle is used exclusively by the dancers during both training sessions and the live TV performances.

TVNZ give CWB a special logo credit at the end of each show as part of the supply agreement.

New charity water launched in UK

"Help us give the gift of clean water to 10 million people," says pop star Corinne Bailey Rae, an ambassador for the brand.

"It takes just 50p to provide a person in one of the poorest regions of Africa with clean water for life. It's scandalous that in the 21st century there are a billion people on the earth who are still having to rely on dirty, contaminated water when it costs only £250 to install a well and a pump that will serve a community of 500."

Corinne was speaking at the launch of a new initiative that aims to bring clean water to 10 million people in sub-Saharan Africa by the year 2015. Pump Aid, the charity which is benefiting from sales of the bottled water, is working in rural parts of Zimbabwe and Malawi.

Thirsty Planet has been taken up enthusiastically by the major supermarkets and will be available in Asda, Morrisons, Tesco, Waitrose, the Co-op, Booths and Fresh & Wild. Stockists and consumers will be able to monitor the brand's success and track where pumps are being installed via the Thirsty Planet website, www.thirsty-planet.co.uk.

The 2007 bottledwaterworld awards

10 categories to celebrate excellence

• Best bottle in PET
• Best bottle in glass
• Best label
• Best enhanced water concept
• Best children's concept
• Best packaging innovation
• Best marketing campaign
• Best new brand or business
• Best sustainability initiative
• Best overall concept

Category requirements

Pack Presentation

Best bottle in PET
Best bottle in glass
Best label
These three categories focus on overall design of the container in PET and glass format as well as the aesthetics of the label. Innovation is only one element of the final design. Packaging and labelling also needs to be fit for purpose, be easy to fill, distribute and communicate brand values.

If you have a package format in PLA, paperboard, steel or a different material, please enter it into the Best Packaging Innovation category.

Ingredients

Best enhanced water concept
From flavour to functionality, this category is designed to highlight recent innovations in functional and designer water drinks. Besides looking at the ingredients or blends used, packaging, marketing and the overall brand proposition will be evaluated.

Kid's Health

Best children's concept
This category is open to new drinks that have created an impact in the emerging kids water market. It is also open to organisations that have worked on important health and nutritional ingredients or marketing campaigns and products aimed at youngsters.

Packaging

Best packaging innovation
This category is designed to highlight recent major innovations in packaging from selection of raw materials to extension of pack options including hybrid biodegradable bottles and pouches or cartons PLUS caps and closures.

Marketing

Best marketing campaign
This category seeks campaigns that effectively communicate brand values, engage consumers and raise brand awareness. Entries can include examples of TV, website, radio, press, POS, poster or public relations campaigns.

First time success

Best newcomer brand or business
To fully appreciate pioneering efforts, particularly from smaller businesses and individual entrepreneurs within the bottled water industry, we have established a new category to reward novel ideas that are groundbreaking and inspirational.

Sustainability

Best sustainability initiative
From lightweighting to energy efficiency and from recycling to eco-friendly projects, this category seeks the initiative which is delivering the most significant environmental benefit.

Packaging

Best packaging innovation
This category is designed to highlight recent major innovations in packaging from selection of raw materials to extension of pack options including hybrid biodegradable bottles and pouches or cartons PLUS caps and closures.

Judges' best overall concept award

The judging panel will review all of the entries and make a special award to the single product which it considers the most innovative overall concept. Other special commendations may also be made.

You can submit your entry online today.

R & D

The risks of cancer may lessen by keeping hydrated, but the desirable level of consumption is less clear. The UK based Food Standards Agency (FSA) classifies 1.2 litres per day (six to eight glasses) as a healthy volume of water consumption, while the British Dietetic Association advises at least 2.5 litres of water is drunk daily (12 to 16 glasses) and more during exercise.

Marketing Association Annual Golf Day – CWB team wins 'best dressed'

Bottled Water: More than Just a Story about Sales Growth

The latest upward trend was reflected in 2006 when total bottled water volume exceeded 8.25 billion gallons, a 9.5 percent increase over 2005, and the 2006 bottled water per capita consumption level of 27.6 gallons increased by over two gallons, from 25.4 gallons per capita the previous year.

These statistics demonstrate continued consumer demand and appreciation for the convenience and good taste of bottled water brands consumed on-the-go, during exercise, at restaurants or meetings, and at home or the office.

"While all beverages have their role in a marketplace with an abundance of drink choices," says Stephen R. Kay, IBWA Vice President of Communications, "consumers are choosing bottled water as a refreshing, hydrating beverage and as an alternative to others that may contain calories, caffeine, sugar, artificial colors, alcohol or other ingredients, which they wish to moderate or avoid. For instance, during 2006, individual servings of bottled water in sizes of 1.5 liters and smaller accounted for 57.1% of the volume of bottled water sold, indicating that consumers are choosing bottled water in lieu of other bottled drinks."

For an overview of bottled water regulations and standards and other bottled water information, visit the IBWA web site at http://www.bottledwater.org.

Push & Fizz

VIZcaps avoid that problem by storing the vitamins and supplements in a sealed chamber in the cap. To prepare their drink, consumers remove a seal, press the cap's plunger, hear a 'pop' and watch the ingredients fizz their way into the water. (The website has a video showing the action.)

The cap works with standard bottle sizes and can be installed on any bottling line. Not just for sports drinks, VIZcaps can also deliver syrups, freeze-dried crystals, baby formula and even over-the-counter medicines. To reduce the number of plastic bottles used, multiple VIZcap closures can be used with a single, refillable water bottle.

Springwise usually only features products and services that have already been launched. But since AGFL (VIZcap's inventors and designers) are actively seeking partners, we thought those of you in F&B might like to explore the concept. Make sure to drop us a line if you're about to market the first VIZzy drink!

Water Quality a Worry

The Annual Review of Drinking-Water Quality in New Zealand 2005 released by the Ministry of Health yesterday found a 2 per cent increase in the numbers of people who were supplied with safe drinking-water during 2005 but also highlighted trouble spots. The report said that nine hospitals and health services were not connected to municipal drinking water supplies and of these three failed to comply with standards. The drinking water supply to the Waiheke Health Trust was contaminated with faeces and in need of urgent improvement.

Dr Smith, national's environment spokesman, said the sick and young were most at risk from bacterial infections so it was unacceptable that facilities serving them failed to comply. "

Introducing Deanna...

If you have any account enquiries then I am your contact... here is a photo of me at the Corporate Water Brands stand at the Golf Day.

Contact me: deanna@cwb.co.nz

Why people use Corporate Water Brands?

Your brand/company values can be permanently in front of stakeholders, clients, shareholders, suppliers, prospects and employees. Instead of offering standard bottled water in meetings, your customised label will leave a lasting impression of professionalism and attention to every detail.

For a very low cost, CWB allows endless possibilities to convey the right message about you.

The Good Water Project – 'sustainability in packaging'

PLA is a bio-polymer that looks and feels like plastic but in fact it is made from corn starch. PLA bottles have been successfully launched in the US and UK as an answer to the growing problem of finding a sustainable alternative to fossil fuel based PET plastic packaging.

The Sir Peter Blake Trust wanted to take a leadership role in giving Kiwis a packaging option they have never had before and in doing so proving that we can 'do the right thing' by the environment. The new water product is to be called 'good' in honour of the famous quote by Peter Blake: "good water, good life."

'Good' is to be launched in September and funds raised from the sale of good water will be used by the Trust to develop and implement environmental education programs in schools. "Good water is an opportunity for Kiwis to choose sustainability in their packaging and to contribute to the memory of Sir Peter Blake," said Mark Orams, Executive Director of the Trust. Visit www.sirpeterblaketrust.org

For the latest update on the UN Water for Life Decade of Action

Review:http://www.un.org/waterforlifedecade

All the best from...

The CWB Team

"All is Born of Water, All is Sustained by Water" - Goethe